I was recently trying to explain to someone what I did and where I felt I could offer most value in communications. I explained that I actually like the challenge of making the ‘boring stuff’ – by which I mean things like reports, strategies and policies – not just interesting but more likely to have a real impact. I enjoy both writing and editing this sort of potentially dry, information-heavy material. But frustratingly I’m often brought in simply to proofread final versions, to check that they’re accurate, error-free and set out correctly, and that they make sense.
The frustration comes from knowing that at this stage there is little opportunity to ask questions that could make the content much more meaningful and effective. Who is it for? What response do you hope to achieve? Is this new or existing information? Do you know how similar materials were received by the target audience previously?